The client is seeking a Founding Marketing Lead/CMO for their digital asset management platform, which aims to provide users with full control over their crypto investments. This hands-on role will involve building and owning the entire growth function of the company, from strategy to execution across various channels such as acquisition, content, community, and analytics. The ideal candidate is a proactive builder with experience in early-stage growth, strong communication skills, and a data-driven mindset.
Responsibilities for this role include running growth experiments, creating compelling messaging and content, growing the community through social presence and engagement, and tracking and optimizing performance metrics. The client is looking for someone who is a self-starter, able to simplify complex concepts, and has a strong understanding of multiple marketing channels. Experience in the crypto space and a background in DeFi protocols or fintech is a plus.
This position offers the opportunity to shape the voice and growth engine of the company, with full ownership of strategy and execution. The client's team is described as world-class, with veterans from DeFi, product, and engineering backgrounds. The role also includes the potential for meaningful equity in the early-stage company, as well as the chance to work on a mission-driven project aimed at simplifying access to crypto wealth tools. If you are a proactive, data-savvy marketer with a passion for self-custodial finance, this role may be the next big opportunity for you.