The General Manager Marketing will play a key role in leading strategic marketing initiatives and brand management within a customer-centric environment. Reporting directly to the Chief Customer Officer, this position is part of the Senior Leadership Team and will be responsible for overseeing marketing, brand, and communications strategies. The goal of this role is to effectively communicate the brand and value proposition to various audiences through defined channels, educate the community, and enhance digital experiences to facilitate informed decision-making during the purchase lifecycle.Operating in a complex service environment, the General Manager Marketing will be tasked with developing and implementing enterprise-wide marketing strategies. This hands-on leadership opportunity requires a proactive approach to brand stewardship and a focus on driving customer engagement. The successful candidate will have the opportunity to shape the marketing direction of the organization and play a critical role in enhancing the overall customer experience through strategic marketing initiatives.