The Executive Vice President, Marketing and Public Affairs role at our client is crucial in advancing the company's enterprise strategy to enhance Canada's leadership in food security, sustainable agriculture, and agri-food innovation. The position involves elevating our client's national brand, establishing impactful partnerships within the agriculture industry, and increasing our client's influence with industry stakeholders, government officials, and the public. The goal is to position our client not only as a leading agriculture lender in Canada but also as a key player in shaping dialogue, fostering collaboration, and driving the future of Canadian agriculture.Reporting directly to the President and Chief Executive Officer, the EVP, Marketing and Public Affairs will be a part of the Enterprise Management Team and will oversee various aspects such as marketing, brand management, external communications, public affairs, partnerships, and community investment. Collaboration with internal and external stakeholders is essential to drive our client's strategic initiatives forward. As the senior public affairs and external relations leader, the EVP will engage with government bodies, industry associations, academic institutions, and other partners to anticipate policy changes, promote our client's strategic interests, and enhance the company's connection to producers and agribusinesses throughout the value chain through advertising efforts.