The client is seeking an outstanding strategic leader to shape how the university understands its markets, presents itself to the world, and supports students throughout their relationship with the organization. The Executive Director of Student Recruitment, Wellbeing and Marketing will provide strategic leadership across an integrated portfolio spanning student attraction, marketing and brand, home and international recruitment, student insight, educational partnerships, student services and wellbeing, product development, alumni engagement, and internal communications. Reporting to the vice chancellor and joining the executive team, the role will drive a coherent approach across the full student lifecycle, from initial market insight and course development through to recruitment, student success, and lifelong connection.
The successful candidate will be an accomplished senior leader with a strong track record in building brands, improving student attraction and recruitment, and leading complex, multidisciplinary services. They will bring a sophisticated understanding of changing domestic and international higher education markets and will use data and insight to identify opportunities, shape the academic portfolio, strengthen conversion, and deliver measurable results. The role also requires the ability to develop productive educational partnerships, champion student voice and wellbeing, and build strong relationships across academic and professional services communities.
The client is an industry-focused university serving a diverse student population, and its strategy emphasizes growth and diversification of the academic portfolio, extending national and international reach, and deepening industry and community relationships. The organization is guided by values including professionalism, connection, dynamism, inclusion, transformation, and relevance, and is looking for a commercially minded, creative, and empowering leader who can unite specialist teams behind a shared purpose and translate institutional ambition into sustained growth and an outstanding student experience.