The European Marketing Director role is pivotal within the client's organization, focusing on category leadership and high-impact transformation projects. The position is responsible for implementing a European vision to accelerate growth and spearhead initiatives such as innovation and sustainability. It requires collaboration with various countries to develop and execute Brand Strategic Books and drive new business development alongside geographic expansion. A key emphasis is on creating strategic European frameworks like innovation strategies and brand playbooks. The director leads a team of 3-5 individuals and reports directly to the clients Chief Marketing Officer.
Candidates are expected to demonstrate inspirational leadership, adept at navigating transformation, uncertainty, and identifying new business opportunities. A comprehensive understanding of all business facets is essential, with the capability to challenge commercial operations and reinvent strategies in a competitive market. Applicants should have at least 15 years of experience in marketing roles within multinational FMCG companies, including significant work on strategic and innovation projects. Proficiency in the food sector is sought after, along with a growth mindset focused on quick wins and long-term reinvention to outperform competitors.
The ideal candidate should showcase strong commercial acumen, business and product innovation skills, and an inspiring leadership style. They should cultivate a high-performance team environment, motivating and empowering staff while managing change effectively. The role demands an entrepreneurial mindset, capable of creating innovative strategies from scratch, and a proficiency in navigating ambiguity. Strong stakeholder management abilities are crucial, requiring collaboration across countries, R&D, commercial, and international teams. Fluency in English is mandatory, reflecting the roles international scope and the need for clear, persuasive communication to build trust and inspire others.