Rare opportunity to scale businesses within a stable and profitable enterprise. The role is responsible for building and leading eCommerce and direct-to-consumer (D2C) brands across the Philippines, defining and executing growth strategy for the market and owning commercial outcomes. Key responsibilities include leading P&L performance, driving revenue growth and margin results, improving customer lifetime value, and identifying new market opportunities, product categories, and routes to market.
The role will own channel and platform performance across owned and third-party digital commerce environments, including Shopify/custom sites and major marketplaces, as well as social commerce channels. It will oversee CRM, data, analytics, and personalization strategies, optimizing the end-to-end funnel from traffic generation through conversion, retention, and repeat purchase. Go-to-market work will include pricing, promotion, and alignment of strategies with brand positioning.
The role partners closely with Marketing to drive customer acquisition and retention through paid media, social commerce, influencer and content strategies, while maintaining accountability for metrics such as CAC, LTV, and ROAS. It also supports an omnichannel customer experience across online and offline touchpoints where applicable, and collaborates with supply chain, fulfilment, and customer service teams to ensure scalable operations, inventory planning, last-mile delivery, and strong customer experience. Leadership includes building and mentoring a high-performing eCommerce and D2C team, setting clear KPIs, coaching talent, and engaging as a senior stakeholder with regional or global teams.