the client is seeking a Director of Strategy & Trade Marketing to support a brand-focused approach that emphasizes quality and branding. This role will manage retail field teams across on-premise and off-premise channels and serve as a key point of contact for sales teams. The position is focused on developing and applying in-market insights to strengthen brand execution at retail.
Responsibilities include collecting and analyzing in-market competitive intelligence, conducting market segmentation analysis, and tracking and compiling brand performance at retail. The role will coordinate field activities to support sales objectives and ensure the brand strategy is reflected in day-to-day retail outcomes. The director will help translate market insights into practical trade and marketing actions that improve brand visibility and performance.
A bachelor’s degree is required. The client seeks a candidate with prior experience in field sales, ideally within relevant categories such as tobacco, cannabis, or other consumer packaged goods, and strong capability to manage retail-focused initiatives. Ability to travel throughout the state is appreciated and expected, and prior experience in trade marketing or territory sales roles is also appreciated, along with experience working with established consumer brands.