As the client’s Director of Strategy & Trade Marketing, you will drive distribution and product placement across retail channels, including on- and off-premise environments. You will train lounge shisha masters and staff on the brand’s mixology, and lead consumer activation efforts in off-premise accounts. You will also implement consumption activation programs, including POS and/or related tools, while mapping and understanding the on- and off-premise universe within a defined territory according to brand guidelines.
You will analyze territory and account business performance to identify key business drivers and ensure excellence in KPI execution. You will maintain accurate retail tracking, including competitor activity, and serve as a primary account contact to support ongoing collaboration. You will work with retail decision makers and distributor personnel to implement strategies and tactics that grow brand presence and volume, proactively share brand marketing activity, and ensure consistent communication across stakeholders.
To support brand image and long-term growth, you will stage and manage POS items appropriately, keep on-hand stock of POS tools and replacements, and track POS placements by venue. You will build relationships with key influencers, search for creative event elements that reinforce the brand, and develop relevant industry relationships. You will typically need a bachelor’s degree and strong field sales experience in comparable categories, along with the ability to travel throughout the state.