The Director of Sales will be responsible for developing and implementing sales strategies to drive revenue growth in Western Canada. They will work closely with the CEO to build and execute a successful sales function, focusing on engaging the dealer network and implementing effective sales processes. The role requires a hands-on approach to drive revenue performance through improved forecasting, territory management, and consistent field presence.The ideal candidate will have a strong background in sales leadership, with experience in building and managing successful sales teams. They must be able to effectively engage with the dealer network and drive revenue growth through strategic planning and execution. The Director of Sales will play a key role in driving our client's success in Western Canada, working closely with the CEO to achieve sales targets and drive business growth.