The client is seeking an experienced Director of Sales & Marketing to lead the commercial strategy for a premier destination resort on Florida’s Captiva Island. This executive leadership role will oversee sales, catering, marketing, and business development initiatives, partnering closely with resort operations and executive leadership to maximize revenue, strengthen market share, and elevate the guest experience.
Key responsibilities include leading group, leisure, catering, and transient sales strategies; developing annual sales and marketing plans; and driving occupancy, ADR, RevPAR, and total resort revenue. The director will oversee digital marketing, public relations, and brand positioning; coach and develop a high-performing commercial team; collaborate with Revenue Management and Operations; and build relationships with meeting planners, travel advisors, and key accounts while analyzing market trends to identify new revenue opportunities.
The role is expected to be filled by a hospitality sales leader with 7–10+ years of progressive leadership and 3–5+ years in a Director-level Sales & Marketing position, along with luxury resort or destination resort experience. Strong group and leisure sales experience, experience leading sales and marketing teams, knowledge of revenue management, and excellent leadership and presentation skills are required. Compensation includes a base salary range of $185,000–$205,000 with a quarterly incentive program, and relocation assistance is available.