The client is seeking a Head/Director of Product Management to define product strategy, channel mix, and oversee the end-to-end product lifecycle to support quarterly and yearly objectives. This role includes financial accountability, such as ownership of product performance results and the P&L tied to the implemented strategy. The position is responsible for setting the vision for a product innovation pipeline and ensuring successful execution from data-backed planning through launch.
Key responsibilities include establishing channel and go-to-market strategies, building annual consumer and channel innovation plans, and translating strategy into actionable tactics that can meet or exceed targets such as sales, gross margin dollars, and inventory turn. The Director will develop product launch strategies and manage an ongoing innovation pipeline by identifying future growth opportunities and bringing new product launches to market. They will also create and refine product assortments and pricing strategies across brands and customer types, aligning to brand vision and maintaining a strong omnichannel perspective on positioning, pricing, and branding.
The role also requires strong leadership and cross-functional collaboration, including building and managing a product team and partnering with creative development, marketing, and sales to define products and monitor performance across the product lifecycle. The Director will manage roadmaps and priorities using business, consumer, and market needs; incorporate the development backlog; and lead end-of-life decisions such as retirement, innovation, rebranding, repositioning, or improvements to maintain portfolio health. They will analyze market and product performance, conduct post-launch reviews, perform gross margin analysis to support ongoing product and price improvements, and use experimentation, user research, and continuous learning to adjust plans and maintain high performance standards.