As Director of Performance Marketing, you will lead the performance marketing function and help build a differentiated growth engine for a fast-scaling app-led consumer financial services business. You will take a strong performance marketing foundation and turn it into a strategic advantage that improves how customers discover, join, and grow with the product. This role sits at the intersection of brand investment, performance marketing, customer analytics, and experimentation, supported by data and AI-driven decision-making.
In this role, you will own the long-term performance marketing strategy focused on profitable new customer growth. You will lead channel investment strategy, planning, and budgeting across paid social, search, and app acquisition, and develop measurement frameworks that cover attribution, incrementality, media mix, and unit economics. You will partner closely with Product, Data, Customer Analytics, and CRM to optimize the full funnel from initial impressions through in-app activation and value, while embedding a rigorous test-and-learn culture across channels, audiences, creative, and propositions.
You will also champion the use of AI and advanced analytics to improve workflow efficiency and optimization, and act as a senior thought partner to the executive team on growth opportunities, performance forecasts, and risk trade-offs. The role is suited to candidates with proven experience scaling acquisition for consumer-focused digital businesses (such as fintech, subscription, marketplace, or app-led services) and deep hands-on expertise in performance channels, including paid social, search, and app store acquisition. You should bring strong analytical and commercial capabilities, comfortable working with experimentation and incrementality measurement, and experience collaborating with customer analytics, product, and marketing technology teams, as well as leading internal and agency partners with a collaborative leadership style.