the client is seeking a growth-oriented Director of Marketing to lead and build its internal marketing function for its K-12 curriculum and digital platform. This hands-on role blends strategic leadership with strong execution, with a focus on demand generation, product marketing, and lifecycle communications. The client has an established marketing strategy and foundation; the role will execute, refine, and scale existing efforts to drive stronger results.
You will own and scale the demand generation engine and lead how the client communicates product updates, curriculum improvements, and value to prospective and current partners. You will collaborate closely with Curriculum, Product, School Partnerships (including Sales and Customer Success), and Implementation teams to ensure alignment across the customer journey from awareness through renewal and expansion. The role is responsible for reaching and influencing district and network-level decision makers, including curriculum leaders, instructional leaders, and system-level administrators, requiring an understanding of how K-12 purchasing decisions are made and how to build trust over time.
You will also guide the transition from a current embedded marketing agency model to a fully in-house team, including developing the team structure, hiring, and establishing systems and processes to support long-term success. Reporting is to the Managing Director of Growth, and performance will be measured by growth in a qualified pipeline, increased brand awareness, and strong cross-functional alignment between marketing, sales, curriculum, and product.