The client is seeking a Director of Marketing to shape the next stage of market expansion for a growth-focused technology organization. This role will influence how the business reaches small and midsize customers, strengthens demand generation, and identifies new vertical opportunities. The Director of Marketing will operate in a hands-on environment where strategy is translated into measurable revenue impact through close partnership with leadership.
The Director of Marketing will own the company’s go-to-market approach for B2B demand generation, segment expansion, and revenue-aligned campaign planning. Responsibilities include leading a lean marketing function and partnering closely with sales, product, and executive leadership to improve positioning and pipeline quality; developing messaging and launch plans for new industry verticals; translating market insights into growth strategies for core and emerging segments; and guiding content strategy, campaign execution, and digital programs across the funnel with a strong focus on outcomes and marketing efficiency. The role will use data, attribution, and funnel performance insights to inform investment decisions, support product launches and commercial initiatives, and strengthen cross-functional collaboration.
The ideal candidate will bring proven B2B marketing leadership experience, with go-to-market strategy strength focused on small and midsize markets, and the ability to clearly explain how growth programs were built, measured, and optimized. Experience supporting new vertical expansion and demand generation is expected, along with comfort working in a smaller or growth-stage environment where strategy and execution both matter. Familiarity with common marketing and CRM/business systems may be helpful, and preferred backgrounds include senior marketing leadership experience (e.g., senior manager, director, or senior director), demonstrated evidence of building growth engines, and experience in VoIP or UCaaS contexts and/or small team leadership with new vertical development.