The client is looking for a Director of Marketing to lead their brand evolution. The ideal candidate will be responsible for developing and executing brand strategies across various channels, including digital, social, retail, and wholesale. They will need to collaborate with internal and external creative teams to maintain the brand's visual identity and voice. Additionally, the Director of Marketing will lead a small team and work closely with other departments to bring brand stories to life for customers.
Key responsibilities for this role include developing and leading the overall brand strategy, planning and executing seasonal brand campaigns, and managing relationships with creative agencies and production partners. The Director of Marketing will also need to leverage market data and consumer insights to inform brand decisions and campaign development. They will oversee the development of compelling content for social media and ensure that all output is high-quality and on-brand.
Overall, the Director of Marketing will play a crucial role in driving awareness, engagement, and growth for the client's brand. They will need to be a strategic thinker, creative storyteller, and team leader who can translate brand purpose into compelling campaigns. This is a high-impact leadership role that requires collaboration with various departments and a deep understanding of consumer trends and insights.