The client is seeking a Director of Marketing to strengthen retail and wholesale marketing efforts, expand community engagement, optimize marketing investments, and increase brand presence within key growth markets. This role connects brand storytelling with commercial performance and helps shape the next chapter of growth by aligning creative strength with the right audiences, channels, and timing.
The Director of Marketing will own go-to-market strategy and lead channel marketing, PR, ambassador strategy, partnership marketing, and marketing planning. Responsibilities include building an annual and seasonal marketing calendar tied to product launches, retail moments, and cultural initiatives; developing channel-specific campaigns across paid, owned, earned, retail, ambassador, and partnership touchpoints; establishing KPIs and reporting frameworks to measure marketing effectiveness; and ensuring marketing plans support revenue growth, retail sell-through, wholesale expansion, customer acquisition, and regional penetration.
The role also includes co-op and trade marketing program development to drive demand with specialty retailers and national accounts, improving retail staff engagement and in-store execution, and owning trade show strategy with clear commercial objectives. Additional responsibilities cover regional and community marketing initiatives, maintaining relationships across consumers and retail partners, managing ambassador/influencer and partnership/PR strategy with ROI expectations, and optimizing marketing budget planning and cross-functional communication among Creative, Sales, Retail, and eCommerce stakeholders. The director will directly manage the Retail Marketing Manager and is expected to travel regularly to support priority markets, retail partners, events, and community activations.