The client is seeking a Director of Group Sales to lead a strategic, relationship-driven growth initiative for a luxury, all-inclusive mountain resort. This role is not a traditional hotel sales position; it centers on building meaningful group business through proactive outreach, direct market engagement, and authentic relationship development with qualified buyers. The position may be based remotely and is expected to serve as a primary sales presence in its market, with national reach.
Key responsibilities include proactively sourcing, pursuing, and closing high-value group bookings such as executive retreats, full-property buyouts, family office gatherings, incentive travel programs, and corporate leadership off-sites. The director will maintain consistent in-market, face-to-face presence to cultivate long-term relationships with decision-makers and luxury travel partners, and will represent the resort through private dinners, one-on-one meetings, hosted experiences, and select high-value industry events. The role also includes conducting in-person sales calls, hosting qualified prospects for immersive site visits, and partnering with executive leadership on market strategy, account prioritization, pricing, and group programming, while maintaining strong pipeline discipline with honest forecasting, consistent follow-up, and clear reporting.
Qualifications include 5 to 10+ years of success in luxury hospitality, luxury travel, incentive travel, private client sales, or high-end group sales, with a proven ability to close significant group business and large-budget retreats or high-spend incentive programs at an ultra-luxury price point. The ideal candidate demonstrates existing relationships with buyers who make group decisions at the ultra-luxury level, operates proactively and independently grounded in trust rather than inbound volume, and applies strong judgment on fit, positioning, and whether to pursue opportunities. They should have polished executive presence and communication skills, comfort operating in an entrepreneurial environment, and a willingness to travel to the market, the resort, and key industry relationships.