The client is seeking a B2B Growth Manager to join their fully remote team. The role involves shaping the future of paid parental leave in the U.S. as the first provider of paid parental leave insurance in the country. The client offers a comprehensive parental leave and support program for employers and their teams, aiming to make paid leave more accessible and manageable. The B2B Growth Manager will lead efforts in accelerating lead generation, optimizing sales funnels, and building scalable campaigns to convert prospects into customers. This role requires a strategic and data-driven individual who thrives in a startup environment and understands the B2B buyer journey.
The B2B Growth Manager will be responsible for designing and executing multi-touch campaigns, cold outreach programs, and persona-specific nurture flows in collaboration with Sales to ensure high-quality, conversion-ready leads. The ideal candidate will have a blend of creativity and analytical skills, willing to experiment and execute to drive growth for the client. Key responsibilities include refining and optimizing outbound and inbound campaigns to increase top-of-funnel lead volume and mid-funnel conversion. This is a high-impact opportunity for someone looking to grow with a mission-driven company that sets a new standard for working parent support.
Parento is a company that offers a unique blend of insurance, compliance support, emotional coaching, and concierge services to ensure a smooth leave journey for employees and HR teams. The proprietary solution delivers a 95% return-to-work rate and supports employees before, during, and after leave. The B2B Growth Manager role sits at the intersection of marketing, sales enablement, and operations, making it ideal for someone who loves to build, test, and iterate on systems that fuel growth.