The client is seeking a Director of Analytics to lead advanced analytics and marketing insights. This role will oversee the use of data to understand customer and marketing performance, guide decision-making, and support strategic planning through analytics-driven recommendations.
Key responsibilities typically include designing and advancing analytics approaches, developing and refining reporting and insight frameworks, and translating complex data into clear, actionable insights for stakeholders. The Director will be expected to partner with cross-functional teams to identify opportunities, measure impact, and help improve marketing effectiveness based on analytical findings.
Candidates should have demonstrated experience leading advanced analytics and analytics strategy, with strong skills in interpreting and communicating performance insights. Experience with marketing analytics and driving data-informed improvements is expected, along with the ability to manage analytical workstreams, ensure quality of results, and influence outcomes through data-based recommendations.