The client is seeking an experienced Data Strategy Director to lead their marketing analytics initiatives, focusing on Marketing Mix Modelling (MMM) and audience measurement. This position requires fluency in Dutch, as it involves guiding strategic decisions for high-profile clients to optimize their marketing spend, channel allocation, and overall campaign performance. The ideal candidate should possess a combination of deep analytical expertise and hands-on experience in marketing, media, and working within a large agency environment.
The key responsibilities include leading and shaping the client's data strategy with an emphasis on marketing mix modelling, audience measurement, and media analytics. The role involves translating complex datasets into clear, actionable insights for both clients and internal stakeholders, and collaborating with marketing, media, and commercial teams to influence strategy and investment decisions. Additionally, the candidate will develop frameworks for measuring marketing effectiveness and mentor a team of analysts to ensure best-in-class analytical practices.
Candidates should have proven experience in marketing mix modelling and audience measurement, along with a strong background in media strategy, planning, or marketing. They should also demonstrate the ability to synthesize complex data into compelling strategic recommendations, have exceptional leadership and communication skills, and possess hands-on experience with statistical software, BI tools, and large datasets. The role offers the chance to lead innovative analytics projects, work within a flexible and supportive culture, and benefit from a competitive salary and opportunities for professional growth.