the client is recruiting a Country Manager for Poland in a B2B/contract role. This is a senior commercial leadership position focused on developing and scaling the business in Poland, with an emphasis on market-building and improving commercial execution. The role operates in a lean, evolving setup without an established local structure, requiring a leader who can build foundations and create an effective market approach.
the Country Manager will drive the overall commercial strategy and performance in Poland. Responsibilities include leading and optimizing the go-to-market model (including distributor-supported and logistics-enabled approaches) while assessing opportunities to increase direct market control over time; developing strategic partnerships with key retail customers across modern trade and e-commerce; building brand visibility and category positioning; owning pricing strategy, margins, and commercial levers; and identifying new growth opportunities through channel expansion and route-to-market improvements. The role also aligns local execution with regional and global priorities and contributes to defining the local product range and market-specific commercial and marketing plans.
the successful applicant will have experience in senior roles such as Country Manager, Managing Director, Commercial Director, or Head of Sales & Operations. A background in consumer-driven sectors is expected, ideally within consumer appliances/small domestic appliances, consumer electronics, or other branded categories that combine product, brand, and distribution. The role typically suits candidates with strong exposure to hybrid go-to-market models, experience in international matrix environments, and proven ability to operate effectively in lean markets with limited local infrastructure, along with strong commercial acumen and relationship-building skills.