The client is seeking a Communications Planning Director to lead strategic, insight-led communications planning across a portfolio of high-profile accounts. This senior role within the planning function focuses on building audience-first strategies that guide integrated campaigns and help deliver ambitious business objectives. The successful candidate will provide strategic leadership, set account direction, and drive the quality of planning output across the wider team, while mentoring and developing junior talent.
In this role, you will develop communications strategy by translating audience, cultural, market, and business insights into clear strategic direction. You will own and manage senior client relationships and partner closely with activation, investment, analytics, creative, and other agencies to ensure strategy is effectively translated into integrated campaigns. You will also act as a senior voice within the team by challenging thinking, identifying growth opportunities, and helping shape best practice and planning approaches.
Key responsibilities include leading integrated communications strategies, defining channel roles across the consumer journey, and building multi-channel plans across digital, social, and offline media. You will combine data, research, and market intelligence to generate opportunities and strategic recommendations, translate complex insights into compelling narratives for senior stakeholders, and support the alignment of communications strategy with creative execution. Additional responsibilities include developing measurement frameworks, reviewing performance for optimization and future planning, leading strategic presentations and workshops, mentoring planners, contributing to planning tools and best practice, and supporting relationship expansion and new business pitches.