The role involves driving the strategic and creative development of our client's brand, profile, and story, as well as coaching and developing staff in communications, marketing, sales, and public relations. This includes planning and leading campaigns in marketing, communication, and public relations, as well as developing audience strategies for reach, diversity, loyalty, and growth. The position also involves leading sales, ticket strategy, and revenue-generating efforts linked to repertoire, guest appearances, and other public activities, as well as being responsible for CRM, databases, segmentation, and data-driven audience work.Additionally, the role includes developing our client's PR work and possible opinion-forming efforts in close collaboration with the artistic director, as well as following up, analyzing, and reporting results of communication, audience, and sales efforts. The position also involves leading the work of developing a digital strategy with overall responsibility for planning and implementation, as well as building and nurturing long-term collaborations, partnerships, and sponsorship relationships that unite artistic, public, and economic goals.