the client is seeking a Commercial Director to lead large-scale commercial strategy and drive growth aligned with business objectives. In this high-visibility role, you will develop and execute comprehensive commercial plans, oversee sales and marketing teams, and translate market insights into actions that support revenue generation and improved market position.
You will identify and evaluate market trends to capitalize on growth opportunities, manage key client relationships to ensure strong customer satisfaction, and lead business development initiatives to expand market share and strengthen brand positioning. Collaboration with cross-functional teams will be central to ensuring seamless execution, alongside ongoing monitoring of financial performance to provide strategic insights and support profitability optimization.
The successful applicant will have a bachelor’s degree in business administration, marketing, economics, or a related field, with an MBA preferred. You are expected to bring at least 15 years of progressive commercial and sales leadership experience in FMCG or related consumer goods categories, with a proven track record of leading large sales organizations and delivering sustainable growth across multiple channels. Strong financial acumen (including P&L management, forecasting, and investment decisions), excellent leadership and influencing skills, experience in a complex and competitive environment, and fluent communication in Thai and English are required; experience leading nationwide sales operations in Thailand and expertise in route-to-market, distributor management, trade execution, and commercial transformation are preferred.