The client is seeking a Commercial Director to shape the next phase of commercial growth. The role focuses on developing and expanding new markets, applications, and commercial opportunities, building on the organization’s existing expertise and reputation in beverage-related reusable transport solutions. The position requires a hands-on leader who not only sets direction but also actively develops new business opportunities, opens commercial initiatives, and guides teams in building successful new revenue streams.
Key responsibilities include creating and delivering a structured commercial growth strategy by identifying, validating, prioritizing, and commercializing new markets, applications, customer segments, and opportunities. The Commercial Director will develop new growth pillars that support the company’s evolution as a developer and producer of reusable transport solutions across the full supply chain. The role also involves introducing and embedding a repeatable business development approach that translates market opportunities into concrete commercial initiatives, investment decisions, and sustainable revenue growth, while strengthening commercial competencies and developing talent within the organization.
The Commercial Director will remain actively present in the market and personally contribute to important commercial trajectories, demonstrating a visible “boots in the mud” mindset through direct involvement with customers, prospects, and new opportunities. As part of the Leadership Team, the role serves as a strategic sparring partner to the CEO and other executives on growth, market development, commercial positioning, and investment priorities. The ideal profile is a senior commercial leader with experience in industrial B2B environments where commercial growth connects to investment decisions, technical value, and long commercial cycles, with a proven track record in building new markets or customer segments into meaningful growth drivers and in scaling business development capabilities within commercial organizations.