the client is seeking a CMO / marketing director for a global FMCG business with significant presence in the Philippines. The role will develop and implement strategic marketing plans to achieve business objectives, using market trends and consumer insights to identify and pursue growth opportunities for the Philippines market.
Key responsibilities include leading and developing a large team of marketing professionals, building growth strategies through digital channels, and collaborating with cross-functional teams to ensure brand consistency and alignment. The role will also manage and optimize the marketing budget to support maximum ROI and work closely with external agencies and partners to enhance brand visibility.
The successful applicant will have extensive FMCG experience with a focus on strategic marketing, along with demonstrated leadership skills to manage a high-performing team. Strong commercial acumen, analytical decision-making, and the ability to drive marketing success in Manila are required, as well as experience driving digital growth in a B2C organization. Proficiency in market research and data analysis tools, creative problem-solving, and a results-driven mindset are also expected.