The Chief Social Purpose Officer & Vice-President, Marketing (CSPO) reports directly to the CEO and is responsible for developing and implementing the strategic vision for marketing, external partner relations, and social purpose in alignment with the corporate strategy. This role focuses on increasing brand awareness, driving customer acquisition and retention, and maximizing social purpose impact. The CSPO oversees a diverse team responsible for marketing, player incentive programs, social purpose initiatives, customer relations, ESG strategies, partner and government engagement, Indigenous relations, communications, and customer support.The ideal candidate for this role has a proven track record of driving revenue through innovation, collaboration, and staying abreast of industry trends. They have experience in enhancing external relations to create impactful partnerships and have successfully implemented and reported on ESG strategies. The successful candidate will have a history of supporting brands that inspire passion and loyalty, and will be adept at fostering strong, mutually beneficial relationships with external partners to drive growth and innovation opportunities for the organization.