The client is seeking a Chief Marketing Officer to lead external communications strategy that supports fundraising efforts across multiple regional teams, engage donors and prospects through traditional and digital channels, and directly grow revenue through direct-mail and e-marketing programs. The CMO will serve as a strategic thought partner to the CEO and Board, helping develop and lead a multi-year marketing and communications roadmap, and providing leadership on brand and messaging consistency.
Key responsibilities include building, managing, and mentoring a marketing team, including hiring-supporting growth for full-time staff and freelancers, and shifting the marketing function toward more forward-looking strategic planning. The CMO will oversee crisis communications as a rapid-response lead, remain available as needed beyond standard hours, and manage press and public relations to strengthen the organization’s brand position in areas such as emergency medical services, EMS technology, blood services, mass-casualty response, disaster relief, and emergency preparedness.
The role also includes oversight of direct-mail and e-marketing revenue initiatives with external consultants, coordination with stewardship to improve donor conversion, and leadership of audience-expansion efforts aimed at engaging younger generations and identifying new geographic markets. Additional duties encompass marketing and communications support for donor engagement programs (including blood drives, youth and family programs, education initiatives, and sustainer giving), development of compelling digital and social content in coordination with colleagues abroad, maintenance of consistent articulation of the organization’s role, regular updates to the Board and marketing committee, and management of budgets, print and digital content creation, promotional materials and branded giveaways, online store marketing, and related audience-focused publishing initiatives.