the client is a fast-growing service provider to licensed cannabis companies, delivering technologies, processes, packaging, branding, and distribution strategies for cannabis inhalation products. the role supports the client’s vision to be a leading brand in emerging global inhalation cannabis across pleasure and wellness markets, positioning and delivering on a promise of performance and trust. the client plans to utilize shared brand architecture across two technology platforms for vaporization and combustion, evolving product platforms as regulatory and legal environments expand market potential.
the client is seeking a CMO (Chief Marketing Officer) to help make this vision a reality and to drive growth over a defined multi-year horizon. responsibilities will typically include leading the development and execution of brand and go-to-market strategy, expanding marketing into new opportunities, and guiding product and service management aligned to consumer needs and changing market dynamics. the CMO will be expected to inspire and lead a marketing team, apply strong analytical and strategic thinking, and communicate effectively across internal and external stakeholders.
requirements include a bachelor’s degree, with an advanced degree in marketing or business (MBA) preferred. the role is expected to include extensive, well-rounded CPG marketing experience with increasing responsibility, with emphasis on marketing expansion, along with several years of leadership experience. additional expectations include demonstrated marketing expertise (principles, brand, product, and service management), strong communication and interpersonal skills, flexibility and adaptability, customer advocacy, and an entrepreneurial mindset with a high tolerance for constructive conflict.