The client is seeking a Chief Marketing Officer (CMO) to join its leadership team and shape the vision and direction of the marketing function. The CMO will play a central role in accelerating company growth by building a customer-focused marketing organization that understands the client’s customers and supports sales and service teams across the equipment lifecycle.
The CMO will develop and execute marketing strategies aimed at reaching new audiences, strengthening existing relationships, and supporting revenue growth. Responsibilities include leading and developing a customer-centered marketing team for equipment sales, service, parts, and rental; translating company priorities into effective marketing plans; and ensuring marketing efforts help customers choose the client, remain engaged, and deepen their relationship over time.
The CMO will champion the company’s brand and guide how it is represented across digital and in-person customer experiences, including customer communications. The role will require partnering closely with leaders across Sales, Service, Parts, and Rental to align marketing with business priorities, bringing customer insights and market trends to senior leadership for enterprise decision-making, and ensuring marketing investments and activities are measurable and continuously improved as a key member of the senior leadership team.