the client is a private-equity backed, rapidly growing adult beverage startup focused on premium artisanal spirits with a modern twist, emphasizing environmentally sustainable production and cultural heritage. The client is seeking an ambitious, experienced CEO who will also serve as Chief Marketing Officer (CMO), combining leadership of overall business strategy with ownership of marketing and branding initiatives. This role is designed for an executive who can operate in a lean environment, wear multiple hats, inspire a small dedicated team, and build a strong, memorable brand.
Responsibilities include developing and executing the company’s overall business strategy, setting and achieving short- and long-term goals, and managing day-to-day operations to ensure resources are allocated effectively and targets are met. The CEO/CMO will oversee marketing and branding efforts, including brand identity, messaging, public relations, and advertising, and will cultivate strategic partnerships with key industry stakeholders such as distributors, retailers, and influencers. The role also involves representing the company as the face and voice of the brand at industry events and fostering a culture of innovation, excellence, and continuous improvement.
Qualifications include an earned degree in business, marketing, or a related field, with an MBA or advanced degree as a plus. The ideal candidate will have at least 5 years of leadership experience, with a background in spirits and demonstrated success in brand development and marketing strategy execution. Strong market knowledge and awareness of industry trends are expected, along with fluency in English and a willingness to travel as needed; Spanish fluency is a strong asset. Prior experience in beverage and related commercial leadership roles is appreciated.