The client is seeking a Chief Commercial Officer (CCO), a senior executive responsible for overseeing and leading the organization’s commercial operations. This role develops, integrates, and executes a comprehensive commercial strategy covering revenue generation, brand growth, fan engagement, marketing, ticketing, corporate partnerships, premium sales, content, creative, digital innovation, analytics, customer relationship management, and community impact. The CCO is accountable for aligning commercial execution with the organization’s strategic vision to maximize short- and long-term value, strengthen brand affinity, and deliver a best-in-class professional sports brand and experience for fans, partners, employees, and the community.
The ideal candidate is a proven commercial operator and enterprise leader who can scale complex revenue businesses, lead large cross-functional teams, build trusted stakeholder relationships, and make data-informed decisions. The CCO will model the organization’s mission and leadership expectations while fostering a collaborative culture characterized by trust, curiosity, selflessness, accountability, tenacity, courage, and passion. The role partners closely with senior leaders across branding, operations, finance, legal, people and culture, and administration to ensure commercial strategy is coordinated with overall organizational strategy.
The CCO leads commercial operations across marketing, analytics and digital innovation, creative/content/media, corporate partnerships, and ticket sales and service. Key responsibilities include developing an integrated enterprise commercial strategy; translating organizational priorities into actionable plans for sales, marketing, partnerships, ticketing, digital, content, and fan experience; supporting the annual strategic business planning process; and evaluating commercial opportunities, organizational investments, staffing needs, and resource allocation. The CCO also oversees commercial revenue functions, builds strategies to grow local revenue and deepen partner value, improves sales performance and customer retention, identifies new market opportunities, and leads major high-value relationships and complex deal processes while maintaining strong executive judgment and discipline.