The client is seeking a channel marketing expert for the Premier Alternatives manager role, partnering closely with the U.S. sales team, investment teams, and legal professionals. The position focuses on marketing and brand-building among wirehouse financial advisors in the U.S., supporting targeted go-to-market efforts across advisor-facing channels.
Key responsibilities include developing and managing multi-channel marketing programs such as sales engagement, events, conference calls, email, digital, social, and public relations; collaborating with the Head of U.S. sales to create marketing content, campaign strategies, and sales enablement programs; and building a data-led marketing segmentation strategy using third-party data sets and internal sales and marketing intelligence. The role will also develop marketing journeys based on segmentation and analytics, grow loyalty through an advocacy program that includes targeted thought leadership and digital engagement, and align marketing initiatives with sales needs to communicate timing and results effectively.
The successful candidate will set specific, measurable marketing goals, track relevant performance metrics, and translate data-driven learnings into actionable insights for sales colleagues. Qualifications include a Bachelor’s degree in Marketing, Communications, or a related field, or comparable experience, along with 10+ years of experience in asset management and retail/intermediary channel distribution marketing, particularly in wirehouse environments. The role expects strong affinity for data, analytics, and digital marketing, with beneficial experience in investments and alternatives strategies across public and private markets, as well as enthusiasm for an entrepreneurial environment and sharing best practices.