The client is seeking to appoint an Associate Director of Marketing, Future Students. Reporting to the Director of Future Students and acting as a senior member of the directorate’s leadership team, the role provides strategic leadership and operational oversight of the student recruitment marketing function. The remit spans digital marketing, web optimisation, social media, content, publications, brand, campaign planning, CRM, and conversion activities supporting both domestic and international recruitment.
This is a key appointment as the client has agreed a new brand strategy and is looking for a senior marketing leader to translate it into sharp, effective, and measurable activity. The role will help ensure the university’s distinctive stories resonate in a competitive market, particularly domestically, and will support prospective students from early awareness and enquiry through to application, conversion, and enrolment. The position is expected to drive measurable outcomes, including leads, applications, conversion, and enrolment.
The successful candidate will bring significant marketing leadership experience gained in higher education, with a proven track record delivering integrated, multi-channel campaigns that achieve measurable results. Confident working with data, insight, and market intelligence, the role requires the ability to balance creativity and pace with operational excellence, lead high-performing teams, and build trusted relationships with senior stakeholders. The client is committed to diversity and inclusion and encourages applications from diverse backgrounds and communities.