Rui Guedes de Quinhones is the Managing Partner at EMA Partners Portugal, bringing over 25 years of experience in connecting leadership talent with organizational strategy. A serial entrepreneur and mentor, Rui has founded several key organizations, including Get The Job (Portugal’s first marketing recruitment firm), The Agency (a storytelling and branding boutique), and JobMatch Talent Portugal, which utilizes advanced psychometric data to drive objective hiring decisions. His career spans leadership roles at global firms like Levi Strauss & Co. and Pfizer, as well as founding the Heading HR group, which achieved significant international growth. Rui is equally dedicated to social impact, serving as a Board Member at Centro Social e Paroquial do Campo Grande and founding Pedalar Sem Idade (Cycling Without Age Portugal). He holds a postgraduate degree in Digital Marketing and Social Media from ISEG - Lisbon School of Economics & Management.