Murray Blair is a Director with GGA based in the firm’s Toronto office. As a respected club, resort, and branding executive, Murray specializes in club and resort strategy, operations, brand building, transformation and performance monitoring. Murray continues to build upon GGA’s market-leading strategy and operations consulting services and leverages the firm’s robust research and analytics offerings to help clients transform their businesses and implement a game plan for long-term success and sustainability. Murray’s club leadership experience, history of managing premium brands, and creative approach to solving business challenges are perfectly aligned to deliver on GGA services focused on performance monitoring, brand positioning, strategy evolution, and maximizing performance over the long-term. Prior to joining GGA, Murray held senior leadership positions with Marriott Hotels, lead the golf division of Fairmont Hotels and Resorts, was a Vice President and Director with ClubLink, led the transformations for a large retail brand and served as General Manager at one of Canada’s top private clubs. Through these experiences, Murray has been involved in the development and restoration of a number of great golf courses in North America including Banff Springs, Jasper Park Lodge, The Algonquin Resort, and Mayakoba in Mexico. Murray is active across the club industry having served on a number of industry advisory boards, including the Golf Ontario board, and delivers education sessions at various industry conferences. Murray has been recognized as one of the 25 most influential people in Canadian Golf.