Luis Verdeja received a bicultural Spanish and British education and has a B.S. in Economics from Complutense University in Madrid. He began his professional career as a Financial Director in an industrial company and later assumed Sales & Marketing responsibilities as well. In 1980 he joined Oriflame Cosmetics, a Swedish company engaged in direct sales of cosmetics and listed on the London Stock Exchange, as CEO of the Spanish subsidiary. He remained with that company for ten years. He has worked in executive search since 1990, joining Spencer Stuart, one of the leading multinational search firms, in 1994. He worked with this firm in its Madrid office until 1998 and then in its Miami, Florida office until the year 2000, when he returned to Spain to found Verdeja & Asociados in Madrid. Both in Spain and in the U.S., Luis Verdeja has performed senior management searches for leading companies in a variety of sectors, including Telecommunications, Consultancy, Media, Entertainment, Publishing, Leisure & Hospitality, Energy, Industry, Consumer Goods, Luxury Products, Construction, Real Estate, Distribution and Banking.