Katrina Andrews is the Managing Partner of Andrews Partnership, a premier global advisory firm specializing in the "voice of the organization"—Corporate Affairs, Communications, Investor Relations, and ESG. Based in Hong Kong, Katrina is a highly influential human capital advisor across the APAC region, known for her ability to design optimal organizational structures and recruit the leaders who define a company’s public and internal identity. Under Katrina’s leadership, Andrews Partnership operates through three strategic pillars: AP Assess, providing Hogan-certified leadership evaluations; AP Appoint, a high-level executive search division representing global giants like Walmart, Heineken, and Nestlé; and AP Advance, a regional platform for professional development. This holistic approach ensures that her clients—ranging from established multinationals to rapid-growth firms—possess both the structural clarity and the leadership talent necessary to manage complex global reputations. Katrina’s career is distinguished by her success in scaling international search and advisory operations. She previously served as Executive Director and Board Member at VMA Group, where she was responsible for establishing the firm’s presence across Asia-Pacific, the Middle East, and Africa. Earlier, she spent seven years as Managing Director (APAC) for Melcrum, a strategic internal communications firm later acquired by CEB (now Gartner), where she advised global leaders on connecting effectively with their workforces. Her early career in marketing and software, including a tenure at Silicon Valley-based Asera, provided her with a sharp commercial lens and a deep understanding of digital brand awareness. Today, Katrina leverages this diverse background to act as a trusted advisor to boards and C-suite executives, helping them navigate the increasingly critical intersections of ESG, government relations, and investor confidence. Key Leadership & Strategic Pillars The Reputation Specialist: Unrivaled expertise in identifying and placing Chief Communications Officers and Heads of Corporate Affairs who can navigate the volatile global media and political landscape. ESG & Sustainability Pioneer: At the forefront of the "Green C-suite," helping organizations define and hire for leadership roles focused on sustainability and ethical governance. Certified Leadership Assessor: As a Hogan-certified consultant, she applies data-driven psychological assessments to ensure leadership "fit" and predict executive performance under pressure. Regional Market Architect: A true APAC expert with a physical presence and deep network spanning the Hong Kong, Singapore, and Sydney business hubs. Firm Profile (Andrews Partnership) Specialized Global Advisory: Unlike generalist firms, Andrews Partnership focuses exclusively on the strategic functions that manage a company’s external and internal relationships. Comprehensive Talent Lifecycle: The firm’s unique three-division model (Assess, Appoint, Advance) allows it to support a leader from their initial assessment through recruitment and ongoing professional training. Global Client Base: Trusted by world-class brands across all sectors to build high-performing teams in Investor Relations, Public Affairs, and Corporate Communications.