Leading Marketing and Content strategies at Grupo Evermonte, she works on brand building, institutional positioning, and company growth, connecting communication, market intelligence, and value creation for different strategic audiences. As a partner at Evermonte Institute, she leads projects focused on applied research and the development of market studies, integrating people analytics, market data, and organizational insights to turn data into relevant analysis on leadership, management, and the executive market. With a degree in Public Relations from UFRGS and a certification in Market Intelligence and Research from FGV, she has experience in conducting research, developing strategic content, and leading initiatives focused on strengthening brand positioning, authority, and stakeholder relationships.