Elena Stoitchkova is a Principal and Executive Leadership Coach at Boyden World Corporation, where she has been serving since October 2021, focusing on leadership transformation, strategic leadership, and executive development. She is also a Certified Professional Coach and works independently as a Mind Coach on a freelance basis since January 2021, based in Sofia, Bulgaria, where she supports leaders, managers, and entrepreneurs in gaining clarity, personal growth, and sustainable behavioural transformation through a holistic coaching approach. Prior to Boyden, she spent over five years at PHOENIX Pharma Bulgaria, where she served as Human Resources Director from 2018 to 2021 and previously as Human Resources Manager from 2016 to 2018, leading HR transformation and strategic people initiatives. Before that, she worked at Molson Coors Beverage Company for over 11 years, first as Recruitment & Internal Communications Manager from 2005 to 2014 and then as Talent Acquisition Manager for the CEE region from 2014 to 2016, focusing on talent management and recruitment strategy. She holds a Master’s degree in Psychology from Sofia University St. Kliment Ohridski, with a specialization in Organisational Psychology.