September 16, 2026 | 12:00 PM ET
Leaders often join BlueSteps because they are conducting a job search for the first time in years. Since then, recruiter expectations have changed, AI has raised the stakes, and resumes are more than job histories.
When new job seekers bring old assumptions into today’s market, the executive brand gap occurs: The space between the value they have created and how it’s understood. In Closing the Executive Brand Gap, Cathy Lanzalaco, President of the National Resume Writers’ Association, BlueSteps Career Advisor, will help members evaluate their brand messaging and build a better brand storyline and strategy.
In this session, you will learn how to:
- Evaluate whether your executive brand supports your current search goals
- Spot brand gaps across your career marketing materials
- Translate career achievements into stronger market value
- Treat your resume as a strategic brand document
- Leverage LinkedIn for long-term career management and visibility
Whether you are already in transition, exploring your next move, or preparing for an active search, this session will help you approach your search with today’s rulebook.
