September 16, 2026 | 12:00 PM ET  

Exclusively for BlueSteps Members  

How senior leaders can translate career achievements into stronger market value  

Join Cathy Lanzalaco, President of the National Resume Writers' Association, BlueSteps Executive Career Advisor, and CEO of Inspire Careers, for an insightful session on strengthening your executive brand. You'll learn how to align your resume, LinkedIn profile, and career messaging to better position yourself for today's executive opportunities and ensure your experience resonates with recruiters and hiring decision-makers.

In this session, you will learn how to:  

• Define an executive brand that reflects your unique leadership value
• Position your experience to stand out in today's competitive executive market
• Craft career messaging that clearly communicates business impact and results
• Optimize your resume and LinkedIn profile to attract executive search consultants
• Build a long-term personal branding strategy that supports future career growth

Whether you are already in transition, exploring your next move, or preparing for an active search, this session will help you approach your search with today’s rulebook.