Charlotte Lacey is a Senior Consultant in the Consultancy Services team at RSAcademics, where she brings a sharp strategic lens to marketing and admissions challenges. She supports schools with customer journey reviews, perception studies and brand positioning, helping leadership teams understand how their schools are seen and how to sharpen their messaging and experience. Since joining RSAcademics in 2018, Charlotte has led projects across complex, multi-school environments, combining qualitative depth with a clear-eyed view of the market. Her approach is thoughtful and rigorous, and clients value her ability to ask the right questions, uncover what matters to audiences and translate insight into confident, strategic action. Charlotte brings a strong background in brand consultancy and public policy. She previously worked with leading global marketing agencies within the WPP group, advising clients across sectors including consumer goods, telecoms and government. Her expertise spans brand strategy, customer insight and innovation. She holds a Master’s in Public Policy, with a dissertation focused on education reform – marking the beginning of her long-standing interest in the sector. Charlotte helps schools distil complexity into clarity, ensuring their communications and admissions strategies are grounded in evidence and aligned with their values.