Becky Friend is a Client Director at Heidrick & Struggles in London, where she has built an extensive tenure of over eleven years within the Heidrick Consulting division. Throughout her career at the firm, she has advanced through increasingly senior roles, including Engagement Leader, Consultant, and Business Analyst. Her work focuses on leveraging behavioral insights and leadership strategy to drive organizational performance. Prior to joining Heidrick & Struggles, Becky served as a Research Analyst at Decision Technology Ltd and worked as a Freelance Researcher. Her background also includes significant academic experience as a Graduate Teaching Assistant at the University of Leicester and a role as a Data Analyst at Blue Edge Consulting Ltd. Becky holds a PhD in Psychology from the University of Leicester, where her doctoral research focused on advice-giving characteristics and financial incentives. She also holds a First Class BSc in Psychology from the same institution and an MBA in Business Strategy, Innovation & Digital Transformation from thePower.