Barbara Axworthy is the Senior Vice President at Harris Leadership Strategies in Winnipeg, Canada. She transitioned to this role after serving five years as Vice-President, where she leveraged her extensive background in corporate leadership and strategic communications to advise organizations on human capital and leadership needs. Prior to joining Harris Leadership Strategies, she was the Director of Communications for Exchange Income Corporation, a diversified, publicly traded company. Her career also includes significant leadership roles in the non-profit and academic sectors, having served as the Director of Marketing and Communications for the Royal Winnipeg Ballet and the Director of Alumni Relations for the University of Manitoba. Barbara’s foundational executive experience was built during a fourteen-year tenure as Vice-President of Corporate Communications and Brand Management at Investors Group, where she led large-scale branding initiatives and collaborated with C-suite leadership on management strategies for mergers, acquisitions, and organizational restructuring. She completed her education at the University of Manitoba, focusing on Commerce, Arts, English, and Marketing.