Almudena Martínez is the Head of Marketing and Communication at Odgers Spain, leading the strategy from both Barcelona and Madrid. She manages the company’s corporate social media, develops personal branding and handles branding and communication projects. Her professional journey began around sustainable fashion and strategic communication. She worked at Hemper as a community manager and marketing assistant, and later joined Levi & Strauss, contributing to global marketing campaigns for retail spaces. She holds a degree in International Relations from the University of Navarre and a Master’s in Fashion Business Management and Communication, blending academic training with a creative and strategic approach to digital marketing. Passionate about all forms of art, Almudena views communication as a powerful tool to create positive impact and build purpose-driven projects.