The Vice President of Marketing at Mystic Aquarium will report to the Chief Advancement Officer and oversee Marketing, Communications, Public Relations, and Membership efforts. They will be responsible for enhancing the organization's public image, building relationships with stakeholders, and increasing attendance and revenue. The ideal candidate will possess skills in public relations, community engagement, membership management, strategic planning, and creative content development.
Working closely with the organization's leadership, the Vice President of Marketing will drive innovation by analyzing data to anticipate visitor interests and behaviors. They will lead a team of staff and contractors to manage conventional, traditional, and digital marketing and communications functions. The successful candidate will develop sustainable marketing strategies that offer a positive return on investment and align with the organization's conservation, operating, and business objectives.