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How to build a personal brand or how to use your personal brand; personal branding leverages LinkedIn and social media.
 

Is your LinkedIn Profile attracting new executive opportunities for you? Does your social media present you as a prominent executive leader in your industry? Executive search consultants and potential employers will examine your online presence during the search process to gather information and make critical decisions regarding your candidacy.

Reach your career goals with the BlueSteps ‘Executive’s Guide to LinkedIn.’

As LinkedIn is the world’s largest professional networking site, having a strong and professional presence on the platform should be part of every executive’s ongoing career strategy.

A lot of people are afraid of public speaking. If you ask a psychologist, they would attribute it to a fear of oneself, not of the audience! When queried recently on the topic, I introspected, glanced through my documents and came up with the list below:

The following is an excerpt of discussion with members of our BlueSteps Executive Career Services team during our BlueSteps' webinar Creating a Relevant Brand. If you are a BlueSteps member, access your full recording here. If you are interested in becoming a BlueSteps to access our webinar archive, along with other career management solutions, learn more here.

 

Everyone has a personal brand, whether they consciously curate it, or not. What does your brand say about you?

As the adage goes, you never get a second chance to make a first impression. Make sure your resume/CV, executive bio and other career documents are making the right impression by properly highlighting your executive value proposition, experience and personal brand.

This guide will cover:

Craft a Compelling Personal Brand with our Comprehensive Guide.

Is your personal brand hindering or helping your career growth? This guide takes you through all the stages of how to create a strong and desirable personal brand, with clear actionable steps. Includes expert insights and advice from world-class career-advisers. 

Social selling – is a sales approach focused on the use of social media to identify prospects, develop and build relationships and, eventually, close a sale.

But can social selling get you closer to your career goal?  We believe that the principals of social selling are applicable to any executive job search strategy, making you simultaneously the sales person and “the product/ brand”.

With social recruiting at the center of any hiring process, your online presence has become more important than ever. That is why you shouldn’t leave anything to chance and take advantage of the social selling practices to reach your next executive position. Here’s how:

 

1. Build a strong, professional brand

Whether you know it or not, you already have a personal brand. Everything you do, write or say, changes the perspectives of those around you, and in the age of the Internet and Social Media, you are already on a public stage.

Take control of how you are perceived and use your brand to boost your career and attract new opportunities. By proactively and intentionally managing your personal brand you can shape your own reputation, showcase your knowledge and increase your visibility in the job market. Ready to start crafting your executive image? Here are our 8 top tips to build that unbeatable brand:

Your personal branding has a direct impact on your executive career success. A successful personal brand should showcase your achievements, experience, values, leadership skills and what sets you apart as an executive candidate.

Increase your visibility to the search community and become an identifiable leader in your industry with a recording of our comprehensive webinar.