Advice and tips on how to improve, update, edit your linkedin profile and making it more visible to recruiters and those in your network.

LinkedIn is growing in APAC
LinkedIn now has more than 50 million users in the Asia Pacific region, and counting. Last year alone, LinkedIn gained over 7 million new users in India, and over 2 million in Australia and New Zealand. This growth is apparent across the whole region, with nine Asia Pacific countries now boasting more than a million members each: India (24+ million), Australia (5+ million), China (4+ million), Indonesia and the Philippines (2+ million each), Japan, Singapore, Malaysia, and New Zealand (1+ million each).

LinkedIn now has over 300 million users in over 200 countries around the world. More than two new professionals sign up to the site per second. However, LinkedIn is not the only place that senior executives should make themselves known. Every year executives are turning to new social media platforms, including Twitter and Facebook, to advance their careers - and achieve great results!  

BlueSteps recently hosted the #ExecCareer How to Optimize Your LinkedIn Profile TweetChat, featuring Jane Anderson, International BlueSteps Executive Career Coach.
Some of the questions asked included:

Career professionals agree that the key to identifying new job possibilities is through networking. This is especially true for senior and C-level executives in the global market. The hidden market is vast – with companies preferring to develop their own talent and promote from within – and unless you are privy to internal affairs you could be missing out on any number of opportunities when conducting your executive job search.

Most busy executives are on LinkedIn these days, but very few are using it as part of their career management strategy to boost their public profile.  Executive recruiters and hiring managers look for successful candidates that are thought leaders and have a visible presence. Traditional strategies to become more visible include speaking engagements, publications, press coverage and social or philanthropic activities. However, as nearly 90% of search consultants and employers reported using online search methods for finding talent in 2012, it is critical to include online strategies to expand your visibility, such as having a web presence and being active on social media.
LinkedIn has rapidly grown into the dominant online network for professionals. It’s a venue for you to be found by executive recruiters and potential employers, a great way for you to extend your professional network, and the perfect forum for building your online visibility and showcasing your expertise.
It’s essential to make your LinkedIn profile as powerful, professional, and distinctive as possible. If yours is incomplete, weak, or simply a reiteration of your executive resume/CV, use these tips to make sure your profile is helping, not hurting, your career transition:
1. Make it personal:
New survey reveals that while a vast majority of Australian executives have an active and up-to-date LinkedIn profile, only 6 percent had found a job as a result of membership. 

Recent survey by BlueSteps, the career management service of the Association of Executive Search Consultants (AESC), looked into the role of social networking websites and the role that they play in career management.

LinkedIn - recognized as the #1 professional networking site and the executive recruiter's "passive database" - is an excellent tool for assisting you in your job search, managing your career and positioning yourself for top opportunities and yet it is a tool often under-utilized.

Most executives like a good challenge, and I am no exception, but the executive job search process has certainly tested my resolve. At the end of last year, I became part of the unemployed population because I successfully helped sell a company to a public strategic buyer that did not need any corporate personnel. I knew at the outset of this transaction that I was putting myself out of a job, but I saw the sale through to closing in hopes that this experience would make me a more well-rounded and attractive senior executive.

Conducting an Executive Job Search Online using LinkedIn and Social Networking

Communication online should be personal and two-way

Christian Pielow, from the Association of Executive Search Consultants (AESC), discusses how senior executives can use social networks most effectively when in an active job search: