While the average tenure of chief marketing officers (CMOs) has remained relatively steady at the top 100 most-advertised brands (44 months in 2017 and 42 months in 2016), it’s worth mentioning that the early part of 2018 has proven to be quite extraordinary – and not in a good way. An usually high number of well-known brands that we track across a number of key industries have undergone a change in the top marketing role this year.

This visual not only reflects our work in the space, but more importantly, represents a broader view of this dramatically changing landscape.

With unemployment at record lows, combined with baby boomers retiring at an all-time high, companies are competing for the best talent, especially at the executive level. Today’s hiring process indicates companies are relying on artificial intelligence and algorithms as part of the mix to choose the next hire.

Trends:

This is an excerpt of "Pressing Issues for C-Suite Leaders in 2018," from AESC Executive Talent Magazine. 

For managers across the spectrum, the Millennial generation work force is growing in numbers. Forbes suggests that 80% of hiring managers have a view their Millennial employees have narcissistic tendencies, but that this may stem from different generations not understanding each other and their thought place of what a workplace should be. Traditional team based management structures are under threat by an evolution in work environments.

As changes are occurring in the political and economic environment both globally and within Mexico, business in the country is embracing this change and is flourishing. Most multinational and multilatina organizations now have offices in Mexico and the country has its own thriving startup scene in the Jalisco State and Guadalajara. Financially, Mexico is also having a high-performing 2017 and, as of publication, the peso is the strongest performing global currency against the dollar for the year.

As the world’s 11th largest country, 15th largest by GDP and one of the most open economies globally, business in Mexico is making it an emerging giant in the global marketplace rife with opportunity. Most US and European multinationals operate in Mexico, as do some from Asia. The country has produced its own multinationals and multilatinas and incubates flourishing start-ups from across Latin America.