The Senior Director of Brand Marketing for our client in Huntington Beach, CA will be responsible for leading the development and implementation of the brand strategy and initiatives. This role involves overseeing the brand vision and ensuring its consistent application across all marketing campaigns and brand initiatives. The individual will also be responsible for strategic brand storytelling, developing programs, and cultivating relationships with key influencers to elevate the brand.
Key responsibilities of the Senior Director of Brand Marketing include overseeing marketing strategy and activation for all campaigns and initiatives, developing and executing compelling, on-brand marketing campaigns and plans, and directing campaign activation for marketing channel owners and key stakeholders. Additionally, this role involves evolving marketing programs and brand experience across platforms and consumer touchpoints, as well as overseeing the campaign planning process to ensure successful execution.